Like a blind box, opening up your heart requires courage in a world that demands a perfect exterior. Crybaby embraces the full spectrum of sadness, because true resilience begins when tears flow.

OOH

Crybaby characters will feature NFC tags. When two keychains are within range, they “hug” and alert users’ phones. They’re able to share songs, messages, and contact info, leading to new friends and community.

Ice cream has earned its reputation as a top-tier comfort food. The limited edition Crybaby collection features unique flavors, reminding you that every emotion deserves to be savored. It’s a spoonful of self care.

Let’s Cry Together

Cry Club: the digital extension of the Pop Mart Cry Baby universe, designed to reframe crying as a universal language. It blends emotional self-expression with pop culture, making every collectible a key to connection and comfort.