Crying is often mistaken for weakness, yet holding back tears is proven to fuel anxiety. Crybaby challenges this stigma, inviting the younger generation to embrace all of their emotions and find strength in letting their happy and sad tears flow.

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PopMart Crybaby characters will now have NFC tags, so when two keychains are within range of one another, they alert the users’ phones. They can share songs, messages , or contact info, leading to new friends and a sense of community.

Ice cream has earned its reputation as a top-tier comfort food. To embrace this emotional connection, we will launch a limited edition Crybaby collection with unique flavors reminding us that it’s okay to cry, and every emotion deserves to be savored.