Crying is often mistaken for weakness, yet holding back tears is proven to fuel anxiety.

The Crybaby collectibles and characters challenge this stigma, inviting the younger generations to embrace all of their emotions, while finding strength in letting their happy and sad tears flow.

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PopMart Crybaby characters will feature NFC tags, so when two keychains are within range of one another, they “hug” and alert users’ phones. They’re able to share songs, messages, and contact info, leading to new friends and a sense of community.

Ice cream has earned its reputation as a top-tier comfort food. To embrace this emotional connection, we will launch a limited edition Crybaby collection with unique flavors reminding us that it’s okay to cry, and every emotion deserves to be savored. It’s a spoonful of self care.