AIRHEADS XTREMES: Flavor the World.
The world preaches playing it safe, but Airheads Xtremes sour belts find comfort in the danger zone. We say forgettable is the price of fitting in. If you aren’t turning heads or enchanting your tastebuds, you aren’t doing it right.
OOH
Airheads Xtremes is invading Instagram comment sections to celebrate pop culture’s finest and flyest. From Olympic gold medalists to drag royalty, the sour strips are celebrating icons who live life at 100%. No filter, just flavor.
XTREME IG TAKEOVER
AIRHEADS XTREMES x RUPAUL’S DRAG RACE
These Xtreme queens are the ultimate blueprint for self-expression, proving that "too much” is exactly the right amount. Go ahead, serve face and flavor.
The existing runway is getting an Airheads Xtremes makeover, turning it into the main stage for the drag queens to deliver their fiercest looks and werk the house down.
IN THE WILD
Determined to add some twang to your every day commute, Airheads Xtremes is upgrading the city’s sorry-looking crosswalks. Xtreme Xing has a nice ring to it.
AD: Abby Howard CW: Macy Mobley