AIRHEADS XTREMES: Flavor the World.
“They’re remembered for playing it safe, “ said no one ever. That’s why Airheads Xtremes sour belts celebrate those who find comfort in full color. A little sour never killed anybody.
OOH
Airheads Xtremes sour strips are invading Instagram comment sections of pop culture’s finest and flyest. They’re celebrating icons who live life at 100%. No filter, all flavor.
XTREME IG TAKEOVER
AIRHEADS XTREMES x RUPAUL’S DRAG RACE
The existing runway is getting an Airheads Xtremes makeover, turning the main stage into a sour strip where the drag queens will serve their fiercest looks and boldest flavors.
These Xtreme queens are proof that "too much” is exactly the right amount.
IN THE WILD
Determined to add some twang to your every day commute, Airheads Xtremes is upgrading the city’s sorry-looking crosswalks. Xtreme Xing has a nice ring to it.
AD: Abby Howard CW: Macy Mobley