MACY MOBLEY UNFILTERED

A deep dive into copy, chaos, and the creative process.

A conversation with Macy on the power of detail and the human side of branding.

A conversation with Macy on the power of detail and the human side of branding. ✎

Intentional, lyrical, & vibrant

Q: “Describe your writing style in three words.”

Maison Margiela Replica Jazz Club

Q: “What does your favorite typeface smell like?”

Q: “What’s the last thing you read that made you jealous?”

1940’s Coca-Cola ad

Q: “If your writing had a soundtrack, what would it be?”

Melodrama by Lorde

Finding a hidden gem at the thrift

Q: “What does good copy feel like?”

Q: "What’s the one thing you’d tell your 18-year-old self?"

Swag comes with age

Tony’s Chocolonely Everything Bar

Q: "What is your biggest guilty pleasure?"

Q: "What’s one thing you can’t live without?”

My fuzzy, gray dog

What is your favorite quote?

Q: "What’s one question you wish I’d asked you?"

The coolest thing is when you don’t care about being cool anymore. Indifference is the greatest aphrodisiac - that’s what really sums up style for me.
— Rick Owens