REDEFINING “GIRL BOSS”
Hardworking women often skip the simplest productivity tool: a pause. LaCroix fuels those much needed micro-breaks. It's a subtle win with a hint of flavor and refreshing bubbles. Because knowing when to take time for yourself? That's boss.
OOH
LaCroix Mini Fridge
Keep your favorite sparkling water close and your breaks discreet. The chilled interior and mirrored outer door let you grab a drink while reminding you that a moment for yourself is always within reach.
LaCroix Kiosk
Positioned at former smoking areas outside hospitals and businesses, we will transform break time into a quick and bubbly refresh .
CW: Angie Pickering CW: Macy Mobley